Who your “lowest hanging fruit” customers are-the ones you could most easily sell to.Go shopping online or offline and get a feel for how your customers would browse and buy products.Īs you go about your research, make a note of:.Look at the relevant social media accounts or pages your target audience follows and are receptive to.Talk to people who are part of your target market and ask them what brands they buy from in your space.Check subreddits that relate to your customers and eavesdrop on their conversations and product recommendations.Google your product or service category and analyze the direct and indirect competitors that come up.There are many ways to do this step of how to make a brand: Research your target audience and your competitorsīefore you start making any decisions about how to create a business brand, you need to understand the current market, i.e., who your potential customers and current competitors are.
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